Last updated: May 8, 2018
Your personal information
In the course of your relationship with HealthMatters, we collect several types of Personal Information. Personal Information is information that could be used to identify you, either alone or in combination with other information. We collect such information from you when you purchase our services, use the website, create a personal account, complete surveys and forms, or when you communicate with us or request information from us. Personal Information collected online can be combined with Personal Information collected offline. We collect five primary types of Personal Information through our services and website.
Registration Information is information that we collect from you when you purchase or sign up for the HealthMatters services. Examples of such information include your name, age, ZIP code, and contact information, such as an email address. We also collect your credit card information to process payment for HealthMatters.
Self-Reported Biomarker Information includes not only your blood test result information, but also other information you provide on the HealthMatters platform, such as ethnicity, gender, body weight, pulse rate, etc.
User Content is all information other than blood test information or self-reported information provided by the users of the HealthMatters services and transmitted, whether publicly or privately, to HealthMatters. User content may include data, text, software, music, audio, photographs, graphics, video, messages, or other materials. For example, user content includes posts made to the HealthMatters community forums or emails to customer support.
Web Behavior Information is information on how you use the website (e.g. browser type, domains, pageviews) collected through log files, cookies, and web beacon technology.
How we use registration information
We use your registration information to authenticate your website visits and usage, to enable your purchases, to communicate with you about information, services, and products that you have requested, and to manage and improve our website, software, and services. We may also use this information to offer you services and products that may be of interest to you or invite you to participate in specific research projects. We give you the opportunity to opt out of optional communications, either through the HealthMatters services or by contacting us at firstname.lastname@example.org.
How we use blood test results and self-reported information
We use your blood test information and self-reported information to provide you with HealthMatter’s tracking solution, to customize your user experience, and enhance our services. Self-reported information is used to further customize your user experience. We may include your anonymized blood test information and self-reported information in disclosures to third parties for the purpose of research or other applications, but no identifying information will be shared without your prior knowledge and consent. HealthMatters research is intended to advance health, wellness and nutrition knowledge and to create, commercialize, or undertake activities toward the practical applications of this learning to the improvement of health care. Our research partners may include commercial or non-profit organizations that conduct or support medical research or conduct or support the development of drugs or devices to diagnose, predict, or treat health conditions.
How we use user content and web behavior information
We use user content to provide our services and improve the overall user experience. For example, posts made to the HealthMatters community forums are publicly displayed to other users. Web behavior information is collected through log files, cookies, and web beacon technology during a visit to the website. Web behavior information is used to improve our services and the overall user experience. We may also use this information to offer you products and services that we think you may be interested in.
When users visit the website, we gather certain information automatically and store it in log files. This information may include Internet Protocol (IP) addresses, browser type, Internet service Provider, referring/exit pages, operating system, date/time stamp, and clickstream data (i.e. a list of pages or URLs visited). We use this information, which is not designed to identify individual users, to analyze trends, administer the website, track users' movements around the website, and gather demographic information about our user base as a whole. We may, in some circumstances, need to review this automatically collected data in combination with specific registration information to identify and resolve issues for individual users, detect fraud, etc.
A web beacon is a clear graphic image that is loaded by your web browser when it accesses a website and that records a user's visit to a particular web page. We, or third parties that work for us, may place web beacons on our website, in our emails, and in our advertisements that appear on other websites or in emails sent by others that mention our products and services with our permission. The purpose of our web beacons is to support operation of our website and to offer additional products and services through targeted advertisements. For example, we may use beacons to determine when someone views a web page, count how many individuals visit our website after clicking advertisements placed on other websites, or count how many people have purchased products from our website after viewing an advertisement we placed. Web beacons may also help us determine the effectiveness of an email campaign because the beacons can count the number of individuals who open an email or forward it to others. We use this web behavior information to better tailor our marketing to you and may also use this information to customize content on our website, enable a shopping cart, or conduct research. Third parties only collect anonymous web behavior information through the use of web beacons, allowing statistical analysis relating to the performance of our advertising. If you wish to disable web beacons, it is possible to prevent your browser from loading them, although there is not currently a standard method for doing so.
We give you the ability to connect with other individuals who have HealthMatters accounts. We recommend that you make such choices carefully. Personal information, once released or shared, can be difficult to contain. We will have no responsibility or liability for any consequences that may result because you have released or shared personal information with a third party. Likewise, if you are reading this because you have access to the personal information of an HealthMatters customer through a multi-profile account, we urge you to recognize your responsibility to protect the privacy of that person. It is incumbent upon customers to share personal information only with people they know and trust. Users with multi-profile accounts should use caution in setting profile-level privacy settings.
The website and services are intended for adults. Users under the age of eighteen (18) are not permitted to use the HealthMatters services.
As a general rule, we will not disclose your individual-level Personal Information to any third party, except under the following circumstances:
To partners or service providers (e.g., credit card processors) who process or store the information in order to provide you with our services.
When we are required to do so by law (see the section below titled "Information disclosure required by Law").
In the context of HealthMatters Research. We may disclose Blood Test and Self-Reported Information intended to be published in a peer-reviewed scientific journal to research collaborators or as a result of publication ONLY in the form of anonymized statistical data.
To commercial partnerships. HealthMatters may enter into commercial arrangements to enable partners to provide our services to their customers or to provide you access to their products and services. We will not provide any individual-level Personal Information to these commercial partners without your explicit consent. We may disclose Blood Test or Self-Reported Information in aggregate (which may include your non-identifiable Biomarker or Self-Reported Information) to these commercial partners even if you have not given consent for your data to be used in HealthMatters Research.
Information disclosure required by law
Account closure and correction of personal information
If you no longer wish to participate in our services, you may close your account by sending a request to Customer Support at email@example.com. When closing an account, we remove all Blood Test Information within your account (or profile) within thirty (30) days of our receipt of your request. However, blood test information or self-reported information that you have previously provided and for which you have given consent to use will not be removed from ongoing or completed studies or business activities that use the information (such as anonymized statistical information). In addition, we retain limited registration information related to your order history (e.g., name, contact, and transaction data) for accounting and compliance purposes. If your Personal Information changes, you may correct or update your registration information via your profile page.
We take seriously the trust you place in us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of information, we use a range of physical, technical, and administrative measures to safeguard your personal information, in accordance with current technological and industry standards. Please recognize that protecting your personal information is also your responsibility. We ask you to be responsible for safeguarding your password, secret questions and answers, and other authentication information you use to access our services. You should not disclose your authentication information to any third party and should immediately notify us of any unauthorized use of your password. We cannot secure personal information that you release on your own or that you request us to release.
In the event that HealthMatters goes through a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets, your Personal Information will likely be among the assets transferred. You will be notified via email or a notice on the website of any such change in ownership or control of your Personal Information as well as any choices you may have regarding your Personal Information.
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